The internet makes users part of the media experience. They aren't just viewers, as they are on television. They're participants. They're members of the online community. Advertisers are taking advantage of this increased engagement and loyalty. On New Year's Eve, MSN aired 30-second video ads from the entertainment and automotive industry throughout its live web cast from Times Square. The coverage allowed internet viewers to become part of the show-- sending emails that were included in the web cast.

This is the World Wide Web. Your videos will be seen all over the world, forget paying for advertising space in a local telephone directory or bill board, it's a thing of the past now. Your message will be available to millions.

You even get to watch premium channels that you would normally have to pay for in regular cable or satellite TV subscription. Heck, you can even watch channels that the government doesn't want you to see. In fact, you can tune in to the live event coverage of the Iraq war, uncensored. Exciting, right?

Live online streaming services are providing a great convenience and comfort for the users to watch any live coverage. It does not matter whether you are looking for an option to watch Olympic Games, corporate event coverage or Cricket world cup, you will be able to watch it lively online. All you need is a computer and a reliable internet connection. You can also watch any type of live concert online. If you look on the net for these service providers, you will be able to find hundreds of options in front of you.